Hi, I'm
Cadu Ximenes
Product Designer focused on creating value and scaling meaningful products.
Working remotely from Brazil with companies worldwide.
Product Designer
Fluminense
Street runner
About me
Product Designer with 7+ years of experience building and scaling products across financial services, insurance, loyalty, and media.
I’ve worked on high-scale platforms, including projects with BuzzFeed, focusing on simplifying complex systems and delivering measurable product impact.
With a non-traditional, self-taught background, I’ve developed a hands-on and adaptable approach to design.
I’m comfortable navigating new domains, working across different types of products, and using design as a tool to drive clearer decisions, better systems, and more effective user experiences.
Formação
Postgraduate at BBI of Chicago
2021 -> 2023
Product Management
Bachelor’s degree at
PUC-Rio
2016 -> 2021
Publicidade e Propaganda
Additional domains at PUC-Rio
2019 -> 2021
Entrepreneurship
Additional domains at PUC-Rio
2019 -> 2021
Technologies and Digital Media
Cursos
AccessBoost
Accessibility with Marcelo Salles
Interaction Design Foundation
UX Management - Strategy and Tactics
Interaction Design Foundation
Accessibility - How to Design for all
How Bootcamps
Digital Accessibility
How Bootcamps
Product Prioritization
Interaction Design Foundation
Agile Methods for UX Design
Contact
Experience
BuzzFeed (Jun 2024 - Present)
Media, news and entertainment company focussed on digital platforms. Work helping retail and affiliate revenues, generating new commercial streams opportunities and growing company revenue through shopping initiatives.
Livelo (Sep 2022 - May 2024)
Loyalty and reward company, worked on products like the launch of Pix transactions and rewards by receipt sent, from ideation to final delivery, monitoring metrics, applying A/B tests and improvements based on metrics and user tests.
Órama Investimentos
(Feb 2021 - Aug 2022)
Pioneer broker in democratizing access to the investment market.
My role in agile squads: research, mapping user journeys, prototyping interfaces, usability testing and approval of proposed solutions.
Insurtech: MAG & IRB Brasil (Feb 2019 - Feb 2020)
The Insurtech Innovation Program is a multidisciplinary technological innovation program promoted by the IT Department of PUC-Rio.
Over a period of one year, which are separated into four cycles, we develop innovative solutions within the insurance market, always in contact with different technologies and methodologies available on the market.
I was responsible for several stages of the projects, including:
• Research, ideation and validation of solutions;
• Formulation of business models;
• Prototyping and user testing;
• Front end development;
• Script, visual identity and Pitch and DemoDay presentation of solutions;
Feedback
Aline Meirelles
UX Lead
"Dedicated to deliveries, asks pertinent questions"
"an excellent professional and leads by influence!”
Rebeca Romano
Product Designer
"Always concerned about everyone's well-being and willing to help with whatever is needed."
Iara Amaral
UX Researcher
"Participated in challenging projects, always with a lot of confidence and communicating with other squad participants"
Cris Silva
Product Designer
"very complete professional, able to consider business contexts, user needs and the technical feasibility of projects"
Display other comments
>
Competencies
Product Design
UX
UI
UX Strategy
UX Research
UX Writing
Metrics and Data
Design Thinking
Design System
Agile
Jira e Sprints
Accessibility
Projects
Hi, I'm
Cadu Ximenes
Product Designer focused on creating value and scaling meaningful products.
Working remotely from Brazil with companies worldwide.
Fluminense
Product Designer
Street runner
About me
Product Designer with 7+ years of experience building and scaling products across financial services, insurance, loyalty, and media.
I’ve worked on high-scale platforms, including projects with BuzzFeed, focusing on simplifying complex systems and delivering measurable product impact.
With a non-traditional, self-taught background, I’ve developed a hands-on and adaptable approach to design.
I’m comfortable navigating new domains, working across different types of products, and using design as a tool to drive clearer decisions, better systems, and more effective user experiences.
Feedback
Aline Meirelles
UX Lead
"Dedicated to deliveries, asks pertinent questions"
"an excellent professional and
leads by influence!”
Rebeca Romano
Product Designer
"Always concerned about everyone's well-being and willing to help with whatever is needed."
Iara Amaral
UX Researcher
"Participated in challenging projects, always with a lot of confidence and communicating with other squad participants"
Cris Silva
Product Designer
"very complete professional, able to consider business contexts, user needs and the technical feasibility of projects"
Display other comments
>
Competencies
Product Design
UX
UI
UX Strategy
UX Research
UX Writing
Metrics and Data
Design Thinking
Design System
Agile
Jira e Sprints
Accessibility
Experience
BuzzFeed (Jun 2024 - Present)
Media, news and entertainment company focussed on digital platforms. Work helping retail and affiliate revenues, generating new commercial streams opportunities and growing company revenue through shopping initiatives.
Livelo (Sep 2022 - May 2024)
Loyalty and reward company, worked on products like the launch of Pix transactions and rewards by receipt sent, from ideation to final delivery, monitoring metrics, applying A/B tests and improvements based on metrics and user tests.
Órama Investimentos (Feb 2021 -
Aug 2022)
Pioneer broker in democratizing access to the investment market.
My role in agile squads: research, mapping user journeys, prototyping interfaces, usability testing and approval of proposed solutions.
Insurtech: MAG & IRB Brasil (Feb 2019 - Feb 2020)
A multidisciplinary technological innovation program promoted by the IT Department of PUC-Rio.
Over a period of one year, which are separated into four cycles, we develop innovative solutions within the insurance market, always in contact with different technologies and methodologies available on the market.
I was responsible for several stages of the projects, including:
• Research, ideation and validation of solutions;
• Formulation of business models;
• Prototyping and user testing;
• Front end development;
• Script, visual identity and Pitch and DemoDay presentation of solutions;
Education
Postgraduate at BBI of Chicago
2021 -> 2023
Product Management
Bachelor’s degree at PUC-Rio
2016 -> 2021
Advertising and Marketing
Additional domains at PUC-Rio
2019 -> 2021
Entrepreneurship
Additional domains at PUC-Rio
2019 -> 2021
Technologies and Digital Media
Courses
AccessBoost
Accessibility with Marcelo Salles
Interaction Design Foundation
UX Management - Strategy and Tactics
Interaction Design Foundation
Accessibility - How to Design for all
How Bootcamps
Digital Accessibility
How Bootcamps
Product Prioritization
Interaction Design Foundation
Agile Methods for UX Design
Product Designer
Street Runner
Fluminense
Hi, I'm
Cadu Ximenes
Product Designer focused on creating value and scaling meaningful products.
Working remotely from Brazil with companies worldwide.
Projects
About me
Product Designer with 7+ years of experience building and scaling products across financial services, insurance, loyalty, and media.
I’ve worked on high-scale platforms, including projects with BuzzFeed, focusing on simplifying complex systems and delivering measurable product impact.
With a non-traditional, self-taught background, I’ve developed a hands-on and adaptable approach to design.
I’m comfortable navigating new domains, working across different types of products, and using design as a tool to drive clearer decisions, better systems, and more effective user experiences.
Feedback
Aline Meirelles
UX Lead
"Dedicated to deliveries, asks pertinent questions"
"an excellent professional and
leads by influence!”
Rebeca Romano
Product Designer
"Always concerned about everyone's well-being and willing to help with whatever is needed."
Iara Amaral
UX Researcher
"Participated in challenging projects, always with a lot of confidence and communicating with other squad participants"
Cris Silva
Product Designer
"very complete professional, capable of considering business contexts, user needs and the technical feasibility of projects"
Check complete comments
>
Competencies
Product Design
UX
UI
UX Strategy
UX Research
UX Writing
Metrics and Data
Design Thinking
Design System
Agile
Jira e Sprints
Accessibility
Experience
BuzzFeed (Jun 2024 - Present)
Media, news and entertainment company focussed on digital platforms. Work helping retail and affiliate revenues, generating new commercial streams opportunities and growing company revenue through shopping initiatives.
Livelo (Sep 2022 - May 2024)
Loyalty and reward company, worked on products like the launch of Pix transactions and rewards by receipt sent, from ideation to final delivery, monitoring metrics, applying A/B tests and improvements based on metrics and user tests.
Órama Investimentos (Feb 2021 - Aug 2022)
Pioneer broker in democratizing access to the investment market.
My role in agile squads: research, mapping user journeys, prototyping interfaces, usability testing and approval of proposed solutions.
Insurtech: MAG & IRB Brasil (Feb 2019 - Feb 2020)
A multidisciplinary technological innovation program promoted by the IT Department of PUC-Rio.
Over a period of one year, which are separated into four cycles, we develop innovative solutions within the insurance market, always in contact with different technologies and methodologies available on the market.
I was responsible for several stages of the projects, including:
• Research, ideation and validation of solutions;
• Formulation of business models;
• Prototyping and user testing;
• Front end development;
• Script, visual identity and Pitch and DemoDay presentation of solutions;
Education
Postgraduate at BBI of Chicago
2021 -> 2023
Product Management
Bachelor’s degree at PUC-Rio
2016 -> 2021
Advertising and Marketing
Additional domains at PUC-Rio
2019 -> 2021
Entrepreneurship
Additional domains at PUC-Rio
2019-> 2021
Technologies and Digital Media
Courses
AccessBoost
Accessibility with Marcelo Salles
Interaction Design Foundation
UX Management - Strategy and Tactics
How Bootcamps
Digital Accessibility
Interaction Design Foundation
Accessibility - How to Design for all
How Bootcamps
Product Prioritization
Interaction Design Foundation
Agile Methods for UX Design
Projects