Earn points with your purchases
Shop at your favorite stores, send your invoice and earn rewards with all your purchases.
Date
November 2023 - March 2024
Roles
Discovery and Sprint 0
Research and dynamics
Benchmark
Interface creation
3 Usability tests
Handoff
Metrics and continuous improvement
Scenario
Livelo, a rewards and loyalty company, has a vast portfolio of products. Despite this wide variety, the big lack has always been the offer of ways to accumulate with in-person purchases, something that is highly requested in user surveys.
Challenge
Quickly create and validate the solution, remove complexity from the flow, making mechanics interesting for customers and partners.
Persona and her pains
Marge Simpson
442
18:35
Hey Lisa!
With Livelo I already earn points using a credit card and shopping online.
But why can't I earn points for physical purchases in stores and markets?
So mom, that actually exists. But it's not on Livelo, you'd have to download another app.
Check how many opportunities we are missing:
Text Message
I spend a lot at the market every month. With these points I would buy Bart a new skateboard.
I can't buy clothes online. I want to try them on, feel it in my body. This blue dress, for example, was loose.
We fuel up the car every week. This car is drinking more gas than Homer drinks Duff
Speaking of beer, imagine if he could earn points with all the beer he buys every week…
Steps for delivery
Building the MLP
The MVP (Minimum Viable Product) is widely used in the early stages of companies and products, but it is not always the best option. There is also no point in calling it an MVP, but not trying to deliver something with a smaller scope thinking on quick validation.
In this case, we chose the MLP (Minimum Loveable Product). In other words, a simple and reduced version of what we identified will be able to reduce pain points and help our users, but complete and large enough in scope to be able to delight and please the same users.
Sprint Zero:
Dynamics with different areas to gather internal knowledge.
Benchmark:
Market competitors, what's their strengths and weaknesses.
Wireframe and Prototyping: Sketch, understand limitations and create final interface.
Usability testing: Validate proposed solution with users, making necessary adjustments.
Delivery
Onboarding
Home, How it works and Status
Campaign, Where to buy and Regulations
Scanning receipt
…weeks later
Marge Simpson
442
18:35
Adorei que posso enviar notas agora, já mandei várias.
Mas só algumas estão pontuando.
Não sei o motivo, to enviando tudo direitinho mas não funciona.
Tá bom mãe, vou ver o que tá acontecendo.
Text Message
Data and insights:
Average of 20 thousand receipts sent weekly
Validated MLP, helping prospect new partners and the creation of new campaigns
Home generating confusion
Difficulty locating participating establishments nearby users
Average receipt approval of just 15%
Lack of clarity in follow-up status
Improvements after launch
Frame of the QR code reader centered on the screen, where we learned has greater reading effectiveness.
Home refactored, cleaner and more objective.
New system for locating participating establishments.
Improvement in status to support notes that trigger more than one campaign.
Results achieved
Reduction of
41%
in the number of rejected receipts
Location
Greater ease when searching for establishments close to the participant.
Feedback
Greater clarity in the status and content of each receipt sent.
Effectiveness
Evolution in the ease of reading QR codes, the main activity of the participant in the product.
Contact
Earn points with your purchases
Shop at your favorite stores, send your invoice and earn rewards with all your purchases.
Date
November 2023 - March 2024
Roles
Discovery and Sprint 0
Benchmark
Research and dynamics
Interface creation
3 Usability tests
Handoff
Metrics and continuous improvement
Scenario
Livelo, a rewards and loyalty company, has a vast portfolio of products. Despite this wide variety, the big lack has always been the offer of ways to accumulate with in-person purchases, something that is highly requested in user surveys.
Challenge
Quickly create and validate the solution, remove complexity from the flow, making mechanics interesting for customers and partners.
Persona and her pains
Marge Simpson
442
18:35
Hey Lisa!
With Livelo I already earn points using a credit card and shopping online.
But why can't I earn points for physical purchases in stores and markets?
So mom, that actually exists. But it's not on Livelo, you'd have to download another app.
Check how many opportunities we are missing:
Text Message
I spend a lot at the market every month. With these points I would buy Bart a new skateboard.
We fuel up the car every week. This car is drinking more gas than Homer drinks Duff
I can't buy clothes online. I want to try them on, feel it in my body. This blue dress, for example, was loose.
Speaking of beer, imagine if he could earn points with all the beer he buys every week…
Steps for delivery
Building the MLP
The MVP (Minimum Viable Product) is widely used in the early stages of companies and products, but it is not always the best option. There is also no point in calling it an MVP, but not trying to deliver something with a smaller scope thinking on quick validation.
In this case, we chose the MLP (Minimum Loveable Product). In other words, a simple and reduced version of what we identified will be able to reduce pain points and help our users, but complete and large enough in scope to be able to delight and please the same users.
Sprint Zero:
Dynamics with different areas to gather internal knowledge.
Benchmark:
Market competitors, what's their strengths and weaknesses.
Wireframe and Prototyping: Sketch, understand limitations and create final interface.
Usability testing: Validate proposed solution with users, making necessary adjustments.
Delivery
Onboarding
Home, How it works and Status
Campaign, Where to buy and Regulations
Scanning receipt
…weeks later
Marge Simpson
442
18:35
I love that I can send notes now, I've already sent several.
But only a few are scoring successfully.
I don't know why, I'm sending everything correctly but some doesn't work.
Okay mom, I'll check what's going on.
Text Message
Data and insights:
Average of 20 thousand receipt sent weekly
Validated MLP, helping prospect new partners and the creation of new campaigns
Home generating confusion
Difficulty locating participating establishments nearby users
Average receipt approval of just 15%
Lack of clarity in follow-up status
Improvements after launch
Frame of the QR code reader centered on the screen, where we learned has greater reading effectiveness.
Home refactored, cleaner and more objective.
New system for locating participating establishments.
Improvement in status to support notes that trigger more than one campaign.
Results achieved
Reduction of
41%
in the number of rejected receipts
Location
Greater ease when searching for establishments close to the participant.
Feedback
Greater clarity in the status and content of each receipt sent.
Effectiveness
Evolution in the ease of reading QR codes, the main activity of the participant in the product.
Shop at your favorite stores, send your invoice and earn rewards with all your purchases.
Earn points with your purchases
Date
November 2023 - March 2024
Scenario
Roles
Discovery and Sprint 0
Benchmark
Research and dynamics
Interface creation
3 Usability tests
Handoff
Metrics and continuous improvement
Livelo, a rewards and loyalty company, has a vast portfolio of products. Despite this wide variety, the big lack has always been the offer of ways to accumulate with in-person purchases, something that is highly requested in user surveys.
Challenge
Quickly create and validate the solution, remove complexity from the flow, making mechanics interesting for customers and partners.
Persona and her pains
Marge Simpson
442
18:35
Hey Lisa!
With Livelo I already earn points using a credit card and shopping online.
But why can't I earn points for physical purchases in stores and markets?
So mom, that actually exists. But it's not on Livelo, you'd have to download another app.
Check how many opportunities we are missing:
Text Message
I spend a lot at the market every month. With these points I would buy Bart a new skateboard.
We fuel up the car every week. This car is drinking more gas than Homer drinks Duff
I can't buy clothes online. I want to try them on, feel it in my body. This blue dress, for example, was loose.
Speaking of beer, imagine if he could earn points with all the beer he buys every week…
Steps for delivery
Building the MLP
The MVP (Minimum Viable Product) is widely used in the early stages of companies and products, but it is not always the best option. There is also no point in calling it an MVP, but not trying to deliver something with a smaller scope thinking on quick validation.
In this case, we chose the MLP (Minimum Loveable Product). In other words, a simple and reduced version of what we identified will be able to reduce pain points and help our users, but complete and large enough in scope to be able to delight and please the same users.
Sprint Zero:
Dynamics with different areas to gather internal knowledge.
Benchmark:
Market competitors, what's their strengths and weaknesses.
Wireframe and Prototyping: Sketch, understand limitations and create final interface.
Usability testing: Validate proposed solution with users, making necessary adjustments.
Delivery
Onboarding
Home, How it works and Status
Campaign, Where to buy and Regulations
Scanning receipt
…weeks later
Data and insights:
Marge Simpson
442
18:35
I love that I can send notes now, I've already sent several.
But only a few are scoring successfully.
I don't know why, I'm sending everything correctly but some doesn't work.
Okay mom, I'll check what's going on.
Text Message
Average of 20 thousand receipts sent weekly
Validated MLP, helping prospect new partners and the creation of new campaigns
Home generating confusion
Difficulty locating participating establishments nearby users
Average receipt approval of just 15%
Lack of clarity in follow-up status
Improvements after launch
Frame of the QR code reader centered on the screen, where we learned has greater reading effectiveness.
Home refactored, cleaner and more objective.
New system for locating participating establishments.
Improvement in status to support notes that trigger more than one campaign.
Results achieved
Reduction of
41%
in the number of rejected receipts
Location
Greater ease when searching for establishments close to the participant.
Feedback
Greater clarity in the status and content of each receipt sent.
Effectiveness
Evolution in the ease of reading QR codes, the main activity of the participant in the product.